It’s interesting to note a growing backlash against the use of AI, most clearly on social media.

Eater published a piece in July, ‘In the Age of AI, the Analog Restaurant Feels Radical’ on how New York restaurants are shifting from using AI-made design (commonplace, indicative of phoning it in, inauthentic) to one-off, handmade communications.

By their very nature, digital/tech/media events are mostly in a race to be the most future-gazing. Having worked on a number over the years, I tried to imagine something a little different.

Ad blocking: Digital Media Bugbear 2016. Ruler of Column Inches. Greatest Use (or Misuse) of Technology of the Year.

It used to be website redesigns that saw the web rise in uproar. These days it’s the company rebrand that sees users everywhere reach for what Charlie Brooker once termed the pitchfork icon.