By their very nature, digital/tech/media events are mostly in a race to be the most future-gazing. Having worked on a number over the years, I tried to imagine something a little different.

Ad blocking: Digital Media Bugbear 2016. Ruler of Column Inches. Greatest Use (or Misuse) of Technology of the Year.

It used to be website redesigns that saw the web rise in uproar. These days it’s the company rebrand that sees users everywhere reach for what Charlie Brooker once termed the pitchfork icon.

The topics initially covered by AOP's Product Development Committee from 2009 included mobile, implementing agile in large media organisations, attracting the right talent and skills for product teams and the mechanics of paid content.