illuma Technologies: Rebranding
project type
Rebranding
illuma needed to update its branding, to match its focus on context and content-based advertising.

Key to its technology is the idea of reader peers - that people reading certain articles share a mindset with others showing with similar interests at the same time.

The updated design speaks to the idea of this type of relationship - and also the fact that, unlike more personal forms of targeting, reader peers don’t actually need to look alike for this method to work.
Work with Us.
Get in touch to find out whether Calligram is a good fit to drive your business.
Get in touch